Avicennia Capital is a Malaysia-based financial holding company and an investment arm of Malaysia’s Strategic Investment fund, Khazanah Nasional Berhad. Avicennia Capital received its Financial Holding Company status in November 2014 from Bank Negara Malaysia and is governed by its rules and regulations.

We are committed to contribute to Malaysia’s economic strength in the global arena through investments in leading and sustainable insurance companies; offering advisory services, expertise and talent to support operational involvement in core insurance functional areas (i.e. actuarial, risk management, capital management, investment management, compliance, distribution).

As a financial holding company, we create partnerships with insurance companies for the purpose of generating returns for our investors, shareholders and all stakeholders. We also actively manage and govern our subsidiaries to facilitate growth as well as knowledge transfer, technology, and business strategies.

In addition, Avicennia Capital emphasizes the importance of conducting our business transparently while upholding ethical business values. We trust that both our investors and subsidiaries will benefit from this moral code of conduct and continue to support us in building an ethical business eco-system.

We believe that insurance is more than just a business. It is ultimately about the lives we manage to affect; it is a life-long investment in human capital across multiple sectors.


Our philosophy is based on three core values – Strength, Knowledge, and Ethics. These values form the framework that embody the essence of the company’s business in action, and how it contributes to making the world a better place.

  • Strength: The whole is greater than the sum of the parts
  • Knowledge: Listen, learn, and respond
  • Ethics: Enrichment through integrity



Sun Life Malaysia (Sun Life Malaysia Assurance Berhad and Sun Life Malaysia Takaful Berhad) is a joint venture by Sun Life Financial Inc. and Avicennia Capital Sdn. Bhd., a fully-owned Khazanah Nasional Berhad investment holding company, specialising in Insurance and Takaful, incorporated in January 2013.

Sun Life Malaysia offers a comprehensive range of life insurance and Takaful products and services to Malaysians across the country and is focused on helping customers achieve lifetime financial security. Sun Life Malaysia distributes its products through a range of distribution channels including bancassurance, direct marketing, telemarketing, worksite marketing, government and corporate business. The centerpiece of Sun Life Malaysia’s distribution strategy is its exclusive bancassurance agreement with CIMB Bank in Malaysia where it is able to distribute its products and services through the Bank’s extensive network of branches.

Being in a joint venture with Sun Life Financial resulting in a strong partnership and corporation with Sun Life Malaysia Assurance and Sun Life Malaysia Takaful has substantially strengthened our position in our home market, Malaysia. Sun Life Financial and its partners have operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of 30 June 2015, the Sun Life Financial group of companies had total assets under management of $808 billion.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.